The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Fox Subaru Grand Rapids dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Humane Society of West Michigan, BISSELL Pet Foundation
AdoptAClassroom.org - GRPS
Kids' Food Basket, Mel Trotter Ministries
The Leukemia & Lymphoma Society – Michigan
Love Promise Stories from Fox Subaru Grand Rapids
Subaru and Fox Subaru Grand Rapids believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Thank you from LLS! - Michelle N
A heartfelt thank you to Fox Subaru of Grand Rapids for your generous donation and personal delivery of blankets to the patients at the Corewell Health Lemmen-Holton Cancer Pavilion. Your thoughtful gesture brings warmth and comfort to those undergoing treatment and reminds them that they are not alone in their journey. The Leukemia & Lymphoma Society is truly grateful for your continued partnership and support. Your compassion and community spirit make a meaningful impact, and we deeply appreciate all that you do.
Fox Subaru MI Supports New City Kids - Grand Rapids, MI - Joshua S
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Grand Rapids, this is a harsh reality. Helping others strengthens communities, which is why Fox Subaru MI is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Fox Subaru MI have helped nearly 900,000 children and adults in urgent need. On 02/10/2025, Fox Subaru MI donated 300 coats to New City Kids - Grand Rapids, MI. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Subaru Loves the Earth - Earth Day 2024 - Brenda H
Making a positive impact on Earth Day! The Fox Subaru team joined forces for a campus-wide volunteer cleanup, showing our commitment to preserving the planet and keeping our community clean. The staff was able to recycle some items and haul out several trash bags filled with debris that was left by the blowing winds and snowmelt of the winter.
Subaru Loves Pets - Humane Society of West Michigan - Brenda H
Fox Subaru believes all pets deserve a loving furever home. During Subaru Loves Pets, Fox Subaru provides financial assistance and raises support and awareness to the "Underdogs". The animals that may be older or perhaps have a disability. All month long, Fox Subaru highlighted dogs and cats that need a little extra attention or have been at the shelter far too long. An exciting success story is a bonded pair of senior dogs that were featured with Fox Subaru and adopted shortly after. Fox Subaru was happy to not only make a monetary donation, but also dropped off Dog & Cat New Pet Parent / Adoption Kits to celebrate their new forever home.
Fox Subaru loves to feed kids! - Nicole B
Fox Subaru truly stepped up as a Hunger Hero this September! Through their Drive for $25 event, they donated $25 to Hand2Hand for every car sold, raising an incredible $32,000 to help eliminate weekend hunger for local kids. Their generosity means 8,000 kids received weekend backpacks filled with food to fuel their learning and growth. But that’s not all—217 amazing Fox Subaru employees also volunteered their time to pack 11,417 snack packs, creating a real and lasting impact in our community. As one Hand2Hand student shared: “The food gives me energy and helps me learn!” Thank you, Fox Subaru, for driving change and supporting kids in need. We’re so grateful for your partnership!
West Godwin Loves Subaru - Mary L
On behalf of West Godwin Elementary School, I want to express our heartfelt gratitude for your incredible generosity through the Subaru Loves Learning program. Your donations have made a tangible difference in the lives of our students, teachers, and entire school community, and I'd love to share a glimpse of that impact. Your support has provided teachers with the resources they need to create engaging and inspiring learning environments. For example, thanks to the materials donated, one of our Kindergarten teachers was able to provide culturally appropriate dolls and toys for students to play with during indoor recess. Watching our children of color be able to engage with a doll or toy that looks like them has been amazing. Similarly, in one of our first grade classrooms, your contributions helped to supply culturally relevant books that have sparked a love of reading in even our most reluctant readers. In addition, those books are being read and shared on beautiful new classroom rugs that have spruced up our classroom learning environments. Your committment to education and community has not only supplied vital tools for learning but has also inspired our students to dream big and our teachers to continue their incredible work with renewed energy. Thank you for being a part of our village and for believing in the power of education to transform lives. Together, we are shaping a brighter future, one child at at ime.
Subaru Loves to Help - Brenda H
During Subaru Loves to Help® month, Fox Subaru partnered with Operation Warm, a national non-profit that is focused on connecting children with the resources they need to thrive. This partnership amplifies our continued support for those who need it most. Paired with Boys & Girls Clubs of Grand Rapids Youth Commonwealth, together with nearly 500 coats, we're ensuring that every child can face winter with warmth and dignity – because no child should face the cold alone.
Subaru Loves to Care - Brenda H
Fox Subaru team joined forces with the The Leukemia & Lymphoma Society® (LLS) to spread warmth and hope at the Corewell Health Lemmen-Holton Cancer Pavilion. As part of the Subaru Loves to Care initiative®, throughout June, Fox Subaru collaborated with The Leukemia & Lymphoma Society (LLS) and our local hospital to provide cozy blankets and uplifting messages of encouragement to cancer patients.
Subaru Loves to Help - Fox In Socks - Brenda H
Fox Subaru is supporting those in need with donations of socks to shelters in our communities as part of the Subaru Loves To Help initiative. Members of the Fox Subaru team sported their Subaru Loves to Help socks to bring awareness of those experiencing homelessness by providing one of the most requested items by shelters, socks. This small item that many of us take for granted, can truly have an enormous impact by providing comfort and maintaining the health of those who are experiencing homelessness. Through the Subaru Loves to Help® initiative, Fox Subaru along with retailers across the country will have donated over 500,000 pairs of new socks, 50,000 of which are youth socks, along with 100,000 warm blankets to those experiencing homelessness. We’re grateful to be able to help make this gesture of compassion for those who find themselves in need of warmth this winter.
Thank you Veterans! - Brenda H
Fox Subaru and our customers gave back with a special thank you this Veterans Day - hosting a special day of donations with $11 for every oil change given to Wreaths Across America as a thank you to our veterans! As a company we desire to put people first and give back to our community. Wreaths Across America is an organization which remembers and honors our veterans through the laying of remembrance wreaths on the graves of our country's fallen heroes and the act of saying the name of each and every veteran aloud. Donations aid in the effort to make sure each of the 5,400 Veteran graves at the Michigan's Veterans Cemetery has a wreath for the holidays.
